![]() I find it very relaxing and the pace of the story quite refreshing - it is a well executed game I have enjoyed playing outside of the games I 'need' to play. Love and Pie has been my go to game this year. What is your favourite mobile game of 2021? The production value and getting to gameplay parity with PC and consoles have been impactful on the sector, and with deeper changes to come in the next couple of years. I am going to show my bias for big screen games - but I feel Genshin Impact and Wild Rift, while released late 2020, were the biggest impact for the year. ![]() Which mobile game do you think had the biggest impact on the industry this year? Although I am not necessarily flagging this as a negative change. While it is mostly invisible to the users, it created a lot of work across the sector to adapt to this paradigm change. Thomas Bidaux: I think the change of Apple's ad tracking to opt-in is likely what has had the biggest impact on the mobile game landscape this year. : What was the biggest news for the mobile games industry in 2021? Thomas Bidaux is CEO of ICO Partners, a UK-based games marketing and communications agency. We've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2022. As 2021 begins to fade into memory, we're taking a look back at the events that have defined the last 12 months in mobile gaming.
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